A plain-English plan for getting Livea found — on Google, on social, and inside AI — and turning that attention into booked consultations. Plus how B2 Builds would manage it all for you.
Draft · July 2026 · Prepared for the Livea team
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"You don't need to be everywhere. You need to own two lanes and answer people's real questions."
More people now get an answer straight from AI (ChatGPT, Google's AI answer box) without clicking a website — nearly 6 in 10 Google searches end with no click. So being #1 on Google isn't the whole game; you also want to be the source the AI quotes.
In plain terms: get found the normal way and get name-dropped by the AI.
Google does not put an AI answer box on local searches like "weight loss clinic near me" — those still go straight to the map. Your 8 clinics keep getting found the classic way. That's why this plan runs two tracks: local (people ready to book) and content + AI (people researching).
Google and AI both now reward content a real, credentialed expert stands behind — and penalize generic, faceless content. Livea has actual registered dietitians. That's a trust signal the cheap online GLP-1 sellers can't fake, and nearly everything here is built to put it to work.
The brand is evolving — nutrition at the foundation, plus GLP-1 care, hormone therapy (HRT/TRT), peptides, and insurance rolling out. That's a whole-person metabolic health partner, not a transactional injection stop. The marketing should feel human and personal — "you," real stories, real emotion — which is exactly what patients and AI now reward. This plan is built to carry that evolution.
The site is fast and well-built. The opportunity: Livea has published 317 blog posts and 321 recipes, and a few technical settings are keeping almost all of them out of Google. Fixing those is the fastest, most dramatic win available — years of content, switched on in weeks.
Right now each post quietly tells Google "the real page is the main blog list," so Google lumps all 638 together instead of ranking them one by one. Flipping that turns the whole library into hundreds of individual doorways into the site.
Like having 600 shops but one street sign — we give each shop its own sign.
There isn't one yet. A sitemap is a simple file that hands Google a complete list of every page, pointing it at all ~640 pages at once.
The recipe details (cook time, servings, ingredients) are already in the system, just not published in the format Google reads. Switching it on lets recipes show up with a photo, star rating, and calorie count in search — and it's the content AI quotes most.
Redirect an old link that now errors, make the GLP-1 price and phone number consistent (they show two ways today), and tidy a few long titles. One focused day.
Once live, we keep tuning: improving pages close to ranking, updating older content, adding review stars and internal links, and acting on what Search Console reveals month to month.
The winning move isn't "more content" — it's the right content, published on a rhythm, answering the exact questions future patients type into Google and AI. A regional brand won't beat Mayo Clinic on giant terms, so we aim at lanes Livea can win.
Not selling the drug — being the trusted voice on it. Fast-growing, barely defended.
The questions people search right before they call a clinic. High intent.
Own the protein conversation — the most-searched nutrition topic of the year.
PCOS, thyroid, menopause. Underserved, high-trust, perfect for real dietitians.
A simple monthly schedule mapping each lane to real search questions, so the team always knows what to publish and why. Best formats: step-by-step guides, "X vs Y" comparisons, honest FAQs, and free calculators — the single best tool for both earning links and capturing leads.
Instead of hoping Livea pops up somewhere on Google, give people a reason to come straight to you: one authoritative hub (livea.com/research-center) that answers every question about weight loss, GLP-1, hormones, nutrition, and the products — so the answer to "where do I find this out?" is Livea, not Google. Each answer opens with a short, clear reply, then links deeper — the exact structure Google and AI pull from too. You already have the raw material: every question from a webinar, DM, or the front desk becomes an entry.
Message it around a real promise: "We listened to our clients — and to people still struggling to find answers — and built the one place that actually has them." Do it once, become the top resource in the space.
Every article gets a named registered-dietitian author and a "reviewed by" line. In health this isn't decoration — it's what lets a page rank at all, and it's Livea's built-in edge. AI can help draft; a dietitian must author and stand behind it.
A running idea bank — real titles, chosen because people actively search them and Livea's dietitians can answer with authority. Pick from these each month for the content calendar.
Recipes are one of the few areas where a smaller brand can pull huge traffic, because Google ranks them on quality, not site size. They earn photo-and-rating results, they're the format AI quotes most, and they're the cheapest way to build an email list of people actively trying to lose weight.
Built around Livea meal packets. Great for engaging current clients — but nobody searches them by name, so they won't bring new traffic. Keep them inside the program.
A second track using normal grocery ingredients — high-protein, GLP-1-friendly, filling-but-light — with real photos, a dietitian byline, rich results on, and email signup. This brings strangers to the site.
"Lunch / dinner / snacks" isn't how people search for recipes — they search by goal and diet. Group recipes into keyword-driven category pages instead. Each category becomes its own landing page that can rank (e.g. "high protein dinner recipes") and doubles as a Pinterest board:
Recipes can live in several categories at once — a dish can be both "high-protein" and "30-minute." That overlap is what maximizes how many searches each recipe can show up for.
Do next Start the everyday-ingredient track and the keyword category pages once the site fixes are live; layer in the quiz, contests, reviews, and timely round-ups as engagement builders.
Each platform has one job — here they are, in the order that matters most for a clinic-based weight-loss brand. Make one good video, then cut it up to feed everything (see The content engine).
People research a health decision here before booking, and a video posted today keeps bringing patients for years. Do 3–5 min explainers plus short vertical clips (Shorts).
~1 longer video/week + 4–12 Shorts/monthWhere a prospect decides you're legit: dietitians on camera, myth-busting carousels, "a day of eating," success stories. Also your two-way listening channel — use Stories polls and question stickers to ask the community what content they want, gather insights, settle "this vs. that," and share member discounts and new recipes. It turns followers into participants (and tells you what to make next). And go live on Instagram — not just Zoom webinars — for dietitian Q&As or cooking demos: Zoom reaches your existing list, but IG Lives surface to new people who don't follow you yet, then clip into Reels afterward.
3–5 posts/week + Reels, Stories & the occasional LiveYour strongest demographic (women 35–65) lives here — ~90% of older adults use Facebook for health info, and 84% of patients check reviews before booking. Own the local layer: per-clinic pages, a private patient group, event posts, and reviews, which drive bookings.
~1 strong post/day per pageReally a search engine. One job: send recipe and meal-plan searchers to your resource library. A pin drives clicks for 6–12 months — low effort if you already make recipe content.
Pin consistently; reuse recipe photosGreat for reaching younger audiences and correcting misinformation with a credentialed voice — but optional. Feed it clips you already made for Reels.
Repurpose only, unless you have bandwidthNot a patient channel. Use it narrowly to recruit dietitians and build regional authority with referral partners and employers.
2–3 posts/week from leaders' profilesDo next YouTube · Instagram · Facebook reviews Ongoing Pinterest, TikTok, LinkedIn
The trick that makes all of the above sustainable for a small team: record once, turn it into 10–15 pieces. Short clips run 30–60 seconds, the first 2 seconds hook, and captions are non-negotiable (most people watch on mute). AI clipping tools do most of the work.
Ongoing — the monthly production line that feeds every channel.
Social platforms rent you an audience; email is one you own — and Livea already owns a big one. A list of ~80,000 people is the single most valuable marketing asset in this entire plan, and it's underused. Used well, it moves the needle faster than any ad.
"You've already earned 80,000 people's attention. The whole game is being worth their inbox every month."
A genuinely valuable monthly campaign — not "book now" blasts, but content people actually want: a new recipe, a dietitian tip, a real client story, what's new at Livea (hormones, insurance, peptides). Valuable-first email keeps Livea top-of-mind, drives repeat visits and referrals, and quietly reactivates past clients — all from an audience you already have.
Bonus: this same list is how you activate everything else — one email can rally clients to help on Reddit or leave a review (see Getting found by AI).
When someone downloads a recipe pack or requests info, they get an automatic 5–6 email series: what to expect, meet your dietitians, a real success story, how the program works, cost/insurance, and a clear nudge to book. This runs itself and warms leads who aren't ready on day one.
Everyone who registers for a class gets a reminder, a replay, and the key takeaways — with a soft path to a consult. Recipe/calculator downloads trigger their own short nurture.
Onboarding and milestone emails for active clients (better results, better retention, more referrals), review requests at the right moment, and a gentle re-engagement series for people who paused.
Most website visitors aren't ready to book on day one. Lead magnets turn them into an email you can nurture; events turn them into a local relationship. Both feed the funnel — and every one of them doubles as content.
Free, genuinely useful downloads that people trade their email for — then flow straight into the welcome sequence:
In-person and live-virtual events build local awareness, reviews, referrals, and a steady stream of authentic photos and clips — and everyone who signs up is a new lead:
Every lead magnet and event should have a signup form that lands the person in email automatically — that's what turns "free value" into booked consults.
A goal you've named: reduce Google ad spend and put that money to better use. The logic is sound — ads stop working the moment you stop paying, while content, SEO, recipes, email, and reviews keep working for years. Our role here is direction, not execution: we set the strategy (what to cut, where to shift, what to test) and your team or ad manager runs the accounts — the dashboard shows what's working.
"A lead from an ad costs the same forever. A lead from content gets cheaper every month."
Review current campaigns, cut the broad and expensive keywords that don't convert, and stop paying for traffic the SEO work will earn for free. Keep only a lean set of high-intent local terms ("medical weight loss in [city]") that reliably produce booked consults.
Move the freed-up budget into content, recipes, email, local SEO, and reviews. These compound — your cost per new patient drops over time instead of holding flat. The dashboard shows the shift working: paid's share going down while total leads hold or grow.
Retargeting people who already visited the site and a small high-intent local search budget are the efficient plays — broad awareness ads are where money leaks. We hand your team a clear, prioritized ad direction each quarter and track results in the dashboard; you keep control of the accounts and the spend.
The goal is bigger than traffic: to be the name people — and AI — give when someone asks for the best weight loss in Minnesota. That's won by being mentioned, listed, and vouched for everywhere at once. Being talked about across the web now matters ~3× more than links alone.
"When someone asks Google or ChatGPT for the best weight loss in Minnesota, the answer should be Livea."
When someone (or an AI) searches "best medical weight loss in Minnesota," the answer comes from roundup articles, directories, and listicles. We pitch Livea into those, keep your listings accurate across health/business directories, and pursue local press and "expert weighs in" features. These are exactly the pages AI assistants quote.
Journalists constantly need expert sources on nutrition and GLP-1. Getting your registered dietitians quoted by name in health publications earns credible mentions that lift rankings and AI visibility — the highest-value, lowest-spam outreach there is.
Being the Minnesota leader is also won offline. Join the Chamber of Commerce in each clinic city — a trusted local backlink, a directory listing, real networking, and access to community events — and build partnerships with local gyms, employers (corporate wellness), physicians for referrals, and community organizations. These create the local mentions, links, and word-of-mouth that both Google and AI read as "this is the established local leader."
Recruit successful past patients (with permission) and small local influencers/dietitians in your clinic cities — small aligned audiences convert better than big scattered ones. Start by gifting the program/products; move top advocates to a small payment or commission. Clear expectations, and the right to reuse their content in ads.
Getting into "best of" articles and the press isn't luck — it's a repeatable process we run for you:
When AI tools answer, they cite sources — and the biggest sources are Reddit and YouTube, where Livea is nearly invisible today. This is the fastest, cheapest way to get named by AI — and it's where we'd focus first.
Where AI answers actually come from
Reddit is the single biggest source AI pulls from. The catch: Reddit spots and punishes brand promotion. So the play is real people — your team and happy clients — answering questions in the big communities (r/PCOS, r/Zepbound, r/Semaglutide, r/loseit) as themselves, mentioning their Livea experience naturally. Use established accounts with genuine history, not brand-new ones.
The unlock: email your 80k list and ambassadors to help answer real threads — authentic, free, and it moves AI rankings faster than ads.
YouTube is Google-owned and another top source AI pulls from. Turn client stories, on-screen reviews, and calls/texts of praise into videos, then cut them into Shorts. Key detail most people miss: put the full transcript plus program info in each video's description, so the AI can read it and recommend Livea as the answer. Reddit + YouTube together outweigh most on-site tweaks for getting named by AI.
Lead articles (and Research Center answers) with a short, direct reply; use real data and cite trusted sources (like the CDC); keep pages fresh; drop the sales-y tone on educational pages (it lowers how often AI quotes you). In health, the pages AI cites are mostly the same ones ranking on Google — so the website work already covers most of this.
Beyond marketing, AI's biggest payoff is in day-to-day operations — but only pointed at one real problem and connected to tools you already use. The rule: start narrow, integrate deeply, never chase a do-everything robot.
Responding within ~2 minutes converts about 62% of leads — versus ~28% after a 40-minute wait. An automated instant reply and "missed-call text-back" means a prospective patient who calls a busy clinic never falls through the cracks. Usually pays for itself fastest.
Scheduling, reminders, review requests, intake forms — automating two or three typically gives a team back 10–20 hours a week, plugged into your existing booking and CRM tools.
An AI voice assistant can answer common calls 24/7 (hours, pricing, insurance) and book or reschedule — useful across a multi-clinic operation. Worth piloting once the basics run.
One team safety rule: never paste patient information into free public AI tools. We'll set a simple usage policy.
You can't improve what you don't measure — but most setups drown owners in numbers that don't matter. We set up the few that do, safely, and put them on one screen.
Count the handful of actions that mean business — not 30 vanity numbers. For Livea: consult bookings, phone-number taps, form submissions, booking-tool clicks, newsletter signups. Blog/recipe reads count as "interest," not wins.
Search Console shows how people find you on Google (essential and free). Call tracking shows which marketing made the phone ring (crucial for clinics). A tag manager is the plumbing that ties it together without touching site code.
A single screen: leads and booked consults by clinic, cost per quality lead, and where leads come from — so budget follows what works. This is the custom tool B2 Builds builds you: it turns the program from "trust us" into a live scoreboard.
We're not a do-everything ad agency, and we're not just advisors on a call. B2 Builds is Livea's technical and strategic backbone: we run and continuously improve the website, set the marketing direction each quarter, and build the custom tools that let your team move faster. Three ways we work together:
Suggested pricing — adjust to taste before sharing. Ad spend is separate and stays with Livea. Engagements can be cherry-picked and mixed to fit scope and budget.
We manage the website and build the tools; we direct the strategy; your team runs the day-to-day. That includes ads — we provide the strategy and budget direction (what to cut, where to shift, what to test), but your team or ad manager runs the accounts. It keeps you in control and keeps our fee focused on the highest-leverage work.
A standout part of what we build: custom, on-brand AI assistants your team uses every day — a blog/recipe draft assistant trained on Livea's voice and dietitian standards, a social-repurposing helper that turns one webinar into clips and captions, and a Reddit-reply drafter that keeps answers helpful and human. Your team creates far more, far faster, without losing the brand voice.
A kickoff to set goals, then a Foundation Sprint to land the fast wins. From there: monthly website management plus a strategy consult each quarter, with a live dashboard you can check anytime and custom tools built as you need them. One accountable team, clear lanes.
Start with the "do first" wins — a content library switched on, measurement in place, local locked down — and see real results in weeks. From there, B2 Builds runs and improves the website, sets the strategy each quarter, and builds the dashboards and content tools that make your team faster. We know this site inside out, so we move fast and stand behind the numbers.